'Genres are instances of repetition and difference'. 'Difference is absolutely essential to the economy of genre'. A film and its genre is defined by two things:
- How much it conforms with genre's stereotypes and conventions, a film must conform to these enough so it can be identified to being that genre.
- How much a film subverts the genre's stereotypes and conventions, a film must subvert these conventions enough that it is still viewed as a unique film (not a clone).
Rick Altman
Two approaches to film genre:
- Semantic- the way media is presented eg the characters through clothing, make up etc, the music through tempo, pitch, as well as setting which adds to the story line.
- Syntactic- describing the relationship between the character and the setting, also the structure of narrative in genres.
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