Audience
Audience is about users and gratification. This is the way in which users consume your product. for example you can watch a film at the cinema, at home on DVD, online stream (Netflix) and so on.
an Acronym to help with audience is P.I.E.S.
Personally identify with a character or situation
Entertainment
Information
social Interaction
Primary audiences are those who receive the communication directly. ... The primary audience is the decision-maker and/or decision-making body.
Secondary audience is the group(s) of people that you identify, educate and activate to influence the primary audience.
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