Media language essay

For my A2 coursework my production group created a cross media promotional package; a Website, Digipak and Music video. My production group created cross media branding through the synergy of images, colours, themes between each product.The codes and conventions create meaning through camera shots, editing, mise en scene and sound.

Meaning is created through the camera shots of the music video. For example at the beginning there is a medium shot of the stairs in Ripley's believe it or not museum in London with our artist 'Stellato' walking down, this is quite a mysterious shot as the audience doesn't actually see Stellato until further on in the video. This shot shows the crazy nature of my music video. Meaning is also created through the close up blurred shots of Stellato singing- they highlight her make up/costume which symbolizes darkness/evil. There is also a zoomed out camera shot of Stellato in a multi-coloured background showing her madness. These kind of shots we hope hypnotise the audience and create confusion. Another shot creates confusion, this is two images of Stellato laying down blurred like overlapping each other- this emphasises the mysterious nature of our artist. As well as the birds eye view shot of Stellato sitting down at the beginning of the second verse. This shot shows our artists vulnerability as the shot is overpowering her.
Mise en scene also creates media in my music video because the colour red plays a huge role. The mirror maze in Ripley's museum is the main setting for the video, the lights in the mirror maze are red they create triangles on the floor - reflected by the mirrors. Red symbolises evil and so does black. Black is another colour heavily featured in the music video - as part of a paint splattered background and the colour of Stellato's outfits. In the video Stellato has dark make up to further emphasize the madness of her and wears black costumes to create a mysterious vibe and single herself out. Her black outfits also contrast with the unusual mirror maze setting.
Thought beats have been created by the editing matching the sound of the video - shots change per clicking sound in the music. This makes the actions of Stellato match the music. Another example of this would be the arm movements Stellato makes when she is performing in various locations which makes the video creative. Stellato also makes movements that symbolise the lyrics, such as on the lyrics 'top hat' she makes hand movements towards her head. When editing i used the dip to black editing tool to contrast the different locations we used to film 'Hypnotic', such as - the mirror maze and the outside of Chelmsford town centre. The editing is also face pace. There was about 200 shots overall this shows the excessive editing in the music video. This creates the feeling of hypnotising in the video which makes the title of the song 'Hypnotic' relevant. A significant shot is the mirror shot of 2 images of Stellato sliding into each other using the blurred editing tool. This shot creates madness within the video as it confuses the audience.
The face pace editing matches the sound of the song, for example the pace of editing is faster when it comes to the chorus of the song which is faster than the verses. There is also juxtaposition with the lyrics and actions of Stellato in the video. For example Stellato sings 'I don't want to touch the ground' at the same time she touches the ground of the mirror maze. This creates meaning....